Services

Sales, market entry and trade management.

My service portfolio covers the sales cycle from the first market analysis to ongoing customer care. You can book individual modules or combined representation — depending on market readiness, budget and goal.

01 — Market entry

Market entry Austria

Problem: You have a product with potential in Austria, but no local sales channel, no local customer knowledge and no local visibility.
Approach: Structured initial analysis, identification of relevant target customers in Vienna and Eastern Austria, first contacts, pilot conversations, gradual build-up of a robust sales channel.
Benefit: You gain market access without investing in a subsidiary — and decide on the basis of real market reactions whether and how to scale.

02 — Market entry

Market entry Hungary

Problem: Hungary is geographically close, but linguistically, culturally and administratively independent. Direct sales without a local voice rarely work.
Approach: Bridge function into the Hungarian market — in native language, with local understanding of business customs, channels and decision paths.
Benefit: You don't approach Hungary from a distance, but through someone who knows the country, the language and the B2B mentality personally.

03 — Growth

Market development

Problem: You're already present in Austria or Hungary, but growth is stagnating, or certain regions remain below their potential.
Approach: Analysis of existing market position, identification of gaps, targeted build-up in underserved regions, systematic existing-customer development.
Benefit: Existing potential is better exploited — without overloading your internal sales structure.

04 — Representation

Commercial representation

Problem: You need active, contractually sound representation toward customers — not just an advisory conversation.
Approach: Representation under a commercial agency contract pursuant to the Austrian Commercial Agents Act (HVertrG). Clear definition of region, product portfolio, commission model and reporting.
Benefit: You retain full control over prices, terms and contract conclusion — I'm your extended arm in the market.

05 — Existing customers

Key Account Management

Problem: Existing major customers need ongoing care, but internal capacity isn't enough or the geographic proximity is missing.
Approach: Structured care of defined key accounts with regular meetings, reports and proactive issue management.
Benefit: Important customers experience reliable, personal care — without you having to scale up internally.

06 — Activation

Sales Promotion

Problem: Product launches, campaigns or activations require on-site presence that can't be steered from headquarters.
Approach: Sales promotion at point of sale, in the field and at trade shows — coordinated, documented, with clear goals.
Benefit: Marketing investment becomes effective in the market, not just produced.

07 — Analysis

Market analysis & competitive monitoring

Problem: You're considering a market entry or product launch and need reliable local information before budgets are committed.
Approach: Structured research on market size, sales channels, price level, competition and regulatory framework — based on public sources, own research and targeted market conversations.
Benefit: Decisions on a fact basis, not on assumptions.

08 — Representation

Representation & trade show support

Problem: A trade show in Vienna or Budapest, a customer meeting, a contract negotiation — your team can't travel every time.
Approach: Representation at trade shows, in meetings and negotiations, language support in German, Hungarian or English, professional follow-up.
Benefit: You're present without travelling — and don't lose business opportunities because you couldn't be on site.

Comparison

Own subsidiary vs. commercial agent.

Which option makes more sense for your market entry depends on risk appetite, market readiness and budget. A rough orientation:

Aspect	Own subsidiary	Commercial agent
Setup cost	High (staff, premises, legal)	Low (fee/commission)
Risk	Fully with the manufacturer	Shared
Market knowledge	Has to be built	Already there
Language	Recruiting question	Already given
Scalability	Slow	Flexible
Speed	Months until set up	Weeks until market test

Which service fits your situation?

In the first conversation we clarify whether you need a market entry, a commercial representation, a market check or simply a local representative — and what the appropriate contract form would be.

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